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30 DAYS RISK-FREE
Fish with your box for a full 30 days, completely risk-free.
If you’re not happy with the quality, variety, or feel of the box, we’ll make it right, simple as that.
Fish Smarter, Not Harder
Most fishos end up rotating the same couple of lures because they don’t know what else is actually worth tying on. True Lure gives you a curated mix of proven lure styles for rivers and estuaries, including surface lures, swimmers, and hard-to-find designs that help cover different conditions and retrieve styles.
Built to help you spend less time guessing and more time fishing with confidence.
Why True Lure?
A good fishing session usually isn’t about having one magic lure. It’s about having the right options when the conditions change.
Fish change depth. Water clarity changes. Some days they’ll hit surface lures, other days they want something slower and deeper.
That’s why every True Lure box is built with a mix of lure styles suited mainly for rivers and estuaries — giving you more options without filling your tackle box with random junk.
Sick Of Seeing The Same Old Tackle-Shop Walls?
Most stores stock hundreds of lures, but a lot of it feels the same. True Lure is built differently, giving you curated mixes of proven lure styles designed for real Aussie river and estuary fishing conditions.
Less guesswork. More confidence tying something new on.
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Big Tackle Stores |
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Curated lure mixes |
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Hard-to-find lure styles |
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Multiple lure styles in every box |
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Less guesswork on the water |
How We Started
One day I got sick of buying the same lures every tackle shop seems to stock. They’ve got walls full of gear, but a lot of it feels the same, and half of it doesn’t perform the way you expect it to.
So I started finding and testing different lures myself, taking them onto real WA rivers, structure, and dirty water — not just picking what looked good in the packet. Most didn’t make the cut, but some genuinely stood out. Different profiles, different actions, and more importantly, they actually worked.
That’s what True Lure is built on. Every box is a mix of proven lures with different use cases — some topwater, some running deeper — tested by real Aussie fishos. No filler, no guesswork, just gear that earns its spot.
FAQs
What kind of lures come in the box?
What kind of lures come in the box?
Each box includes a curated mix of lure styles mainly suited for Australian river and estuary fishing. Depending on the box, you may receive topwater lures, mid-depth swimmers, structure-focused lures, soft plastics, vibes, or other hard-to-find designs chosen for different fishing situations.
Are the lures random?
Are the lures random?
Not completely. Every box is intentionally packed with a balanced mix of lure styles and retrieve types so you get useful variety instead of random duplicates or filler items.
What species are these lures suited for?
What species are these lures suited for?
Most boxes are built around common Aussie river and estuary species like flathead, bream, perch, mangrove jack, and similar predatory fish depending on conditions and retrieve style.
Are these beginner friendly?
Are these beginner friendly?
Yes. Whether you’re new to fishing or already experienced, the goal of the box is to give you more useful lure options without needing to spend hours guessing what to buy.
Will I get the same lures every time?
Will I get the same lures every time?
No. One of the best parts of True Lure is the variety. Boxes are regularly mixed with different lure styles, colours, and designs to keep things fresh.
How long does shipping take?
How long does shipping take?
Most orders are processed within 1–3 business days. Shipping times usually range between 6–14 business days depending on your location within Australia.
What if I’m not happy with the box?
What if I’m not happy with the box?
Try your box on the water. If the quality or lure mix disappoints you, contact us within 30 days and we’ll work with you to make it right.
Are the lures tested?
Are the lures tested?
The lure styles included in True Lure boxes are selected based on real-world fishing conditions and practical use around Aussie rivers, canals, estuaries, and structure fishing environments.