30 DAYS RISK-FREE

Fish with your box for a full 30 days, completely risk-free.
If you’re not happy with the quality, variety, or feel of the box, we’ll make it right, simple as that.

Fish Smarter, Not Harder

Most fishos end up rotating the same couple of lures because they don’t know what else is actually worth tying on. True Lure gives you a curated mix of proven lure styles for rivers and estuaries, including surface lures, swimmers, and hard-to-find designs that help cover different conditions and retrieve styles.

Built to help you spend less time guessing and more time fishing with confidence.

Mystery Lure Box - Testing the Waters

$39.88

$39.88 ~~$54.88~~

SAVE 27% Sold out

Pack Size

Starter Pack 3x Core Pack 5x | Most Popular Full Pack 8x | Best Value

Product variants

Quantity

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See What Our Customers Have to Say

★★★★★

Honestly didn’t know what to expect because some mystery boxes online are full of junk, but this surprised me. Got a really good mix of lures I wouldn’t normally buy myself and already landed a couple flattys on one of the soft plastics. Feels like it was packed by someone who actually fishes.
Jake M.
★★★★★

Half the fun was opening the box and seeing all the weird stuff inside, a few of the lures looked crazy but they actually work. You can tell there’s thought put into the mix instead of random cheap fillers. Keen for the next one already.
Corey D.
★★★★★

Been fishing for years and got sick of seeing the same tackle-shop walls everywhere. This was different in a good way. Got a nice balance of topwater and swimming lures and even found a new favourite for bream around the jetties.
Matt R.